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Milk for Kids Campaign Update

Milk. Are Your Children Missing Out?

If all nursery and schoolchildren enjoyed the milk to which they were entitled, demand would rise by 140m litres per year. The extra amount of subsidised milk unclaimed by local authorities has a farm-gate value of £22.5m (Source: Farmers’ Weekly).

 We are campaigning to increase the uptake of EU subsidised milk for five to eleven-year-olds.

Milk for Kids Campaign Update

The Department of Health consultation document ‘Healthy Start’,  for reform of the Welfare Food Scheme, has been published. It is worth reading on www.dh.gov.uk (& search for "healthystart"). Under the new scheme pregnant women, breast feeding mothers and young children in low income families will received fixed value vouchers that they will be able to exchange for fruit and vegetables as as milk and infant formula.

Reform could mean fewer under 5s drinking the free milk to which they are entitled, but not necessarily, if the new scheme is well publicised. At present there is only a 23% take up.

It is therefore even more important that we press home the message that:

Milk has no rival:

·        Milk is a major source of body-building protein.

·        Three servings a day of milk or other dairy foods (such as cheese or yoghurt) will provide most children with enough calcium to meet all their needs.

·        The same amount of calcium is absorbed from one 189ml. carton of milk as from four servings of broccoli or twelve servings of spinach.

·        Milk is a natural product and does not contain additives, in contrast to sugar-sweetened, high-calorie soft drinks.

·        Dentists say that milk and water are the only safe drinks for teeth between meals.

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MILK – ARE YOUR CHILDREN MISSING OUT?

Did you know that there is a Government scheme that provides free (189ml.) milk for all children under 5 each day they attend an approved day care facility for 2 hours or more?

Also, that all children between 5 and 11 years are eligible to receive subsidised milk (250ml.) under an E.U. scheme?

The Welfare Milk Scheme enables under 5s in families on Income Support or Jobseekers Allowance to receive 3.98 litres of  milk a week free.

Milk has no rival:

·        Milk is a major source of body-building protein.

·        Three servings a day of milk or other dairy foods (such as cheese or yoghurt) will provide most children with enough calcium to meet all their needs.

·        The same amount of calcium is absorbed from one 189ml. carton of milk as from four servings of broccoli or twelve servings of spinach.

·        Milk is a natural product and does not contain additives, in contrast to sugar-sweetened, high-calorie soft drinks.

·        Dentists say that milk and water are the only safe drinks for teeth between meals.

·       Milk contains all of the vitamins and minerals essential for growing children.

·         A 189ml. carton of whole or semi-skimmed milk contains less fat than a packet of crisps or an average chocolate bar.

   Try this fun recipe:

                           Milky Wobble